FEBRUARY 17TH - MORE THAN PANCAKE DAY
17 February 2026 brings a rare convergence of the Fire Horse Lunar New Year, a solar eclipse, and powerful spiritual observances, all symbolising renewal, clarity, and forward momentum. In business, moments like this reflect the point where identity, timing, and leadership align, creating the conditions for decisive growth and lasting authority.
Responsibility, Results, and the Myth of “Not Enough”
True success comes from doing the work with integrity and trusting the process to unfold in its own time. Every project is a collaboration between effort, timing, and the willingness to let the result take shape naturally.
Working on a Bank Holiday: When 27 Degrees Doesn’t Mean a Day Off
On a 27-degree Bank Holiday, most people are in the garden with a drink in hand, but for the self-employed, the laptop usually wins. Freedom looks different when taking the day off means losing a day’s income.
The Rise of the Loud Generation
Gen X was once called the “forgotten generation,” but we’re done being quiet. From building businesses to taking over TikTok, midlife has become our catalyst, not our crisis.
Ghosted in Business. Why Manners Still Matter.
Ghosting isn’t just a dating problem anymore. In business, the silence after a genuine pitch or inquiry speaks volumes, and not in a good way.
Post-Holiday Burnout: Why Rest Isn’t Always the Reset You Hoped For
Post-holiday burnout is real. Sometimes taking a break highlights just how much pressure you’ve been under - and coming back can feel heavier than when you left.
15 Things I’ve Learned in Business in 15 Years
After 15 years in business, I’ve picked up a few lessons - some joyful, some hard-won. If I could tell my younger self anything, it would be these 15 truths.
People Aren't Ghosting You. You're Confusing Them.
If your leads are ghosting you, it isn't because they're rude. It's because you're confusing them. One unclear website, messy email, or overwhelmed proposal is all it takes to lose the sale. You can't adjust in real time online the way you can face-to-face. Your messaging has to be sharp, simple, and obvious from the first second. Confused customers don't buy. Clear ones do.
Your Website Isn’t Broken. Your Messaging Is.
Your homepage should do one job: tell people who you are, what you do, and what they should do next.
Most don’t.
Why Small Publishers Fail - And How to Fix It
Small publishers are the lifeblood of innovation in the book world. They take risks, nurture new voices, and often work with a level of passion the big players lost years ago. So why do so many of them burn out, fold, or just quietly disappear?
Why Hiring a Marketing Consultant is Cheaper (and Smarter) Than Building a Team You Can’t Manage
Let’s be blunt: most small businesses don’t need a full marketing team. What they actually need is someone who knows what they’re doing.
Beyond International Women’s Day: Why Investing in Women Must Be More Than a One-Day Discussion
hile there is plenty of talk about supporting women in business, real, practical change is still lacking - particularly when it comes to funding and investment.
The Biggest Marketing Mistakes Businesses Make (And How to Fix Them)
Marketing is the lifeblood of any business, but even the best brands can fall into common traps that hold them back.