People Aren't Ghosting You. You're Confusing Them.
If your leads are ghosting you, it isn't because they're rude. It's because you're confusing them. One unclear website, messy email, or overwhelmed proposal is all it takes to lose the sale. You can't adjust in real time online the way you can face-to-face. Your messaging has to be sharp, simple, and obvious from the first second. Confused customers don't buy. Clear ones do.
Your Website Isn’t Broken. Your Messaging Is.
Your homepage should do one job: tell people who you are, what you do, and what they should do next.
Most don’t.
Why Small Publishers Fail - And How to Fix It
Small publishers are the lifeblood of innovation in the book world. They take risks, nurture new voices, and often work with a level of passion the big players lost years ago. So why do so many of them burn out, fold, or just quietly disappear?
Why Hiring a Marketing Consultant is Cheaper (and Smarter) Than Building a Team You Can’t Manage
Let’s be blunt: most small businesses don’t need a full marketing team. What they actually need is someone who knows what they’re doing.
Beyond International Women’s Day: Why Investing in Women Must Be More Than a One-Day Discussion
hile there is plenty of talk about supporting women in business, real, practical change is still lacking - particularly when it comes to funding and investment.
The Biggest Marketing Mistakes Businesses Make (And How to Fix Them)
Marketing is the lifeblood of any business, but even the best brands can fall into common traps that hold them back.