15 Things I’ve Learned in Business in 15 Years
After 15 years in business, I’ve picked up a few lessons - some joyful, some hard-won. If I could tell my younger self anything, it would be these 15 truths.
15 Years in Business - Built from Love, Grit and a Bloody Good Gut Instinct
15 years - Who’d have thought it? Celebrating the resilience, growth, and unexpected wins that come from backing yourself, even on the hardest days.
When Technology Lets You Down (and Why That’s Not Always a Bad Thing)
This week’s tech failure reminded me just how much we rely on systems running smoothly, and how quickly everything unravels when they don’t. It was a stressful mess, but also a sharp lesson in resilience, adaptability, and the unexpected value of switching off.
What Does a Ghostwriter Do – and Why Are They Worth It
Ghostwriting isn’t just about writing, it’s about helping people turn their ideas into structured, thoughtful books that reflect their voice and intent. I work closely with clients to shape, refine and deliver manuscripts that feel authentic and ready for publication.
Making Space for the Work That Matters
After publishing six books in five months, I’m pressing pause to focus on the work that’s been quietly waiting - my own. This summer is about creative space, deeper projects, and making room for what matters most.
People Aren't Ghosting You. You're Confusing Them.
If your leads are ghosting you, it isn't because they're rude. It's because you're confusing them. One unclear website, messy email, or overwhelmed proposal is all it takes to lose the sale. You can't adjust in real time online the way you can face-to-face. Your messaging has to be sharp, simple, and obvious from the first second. Confused customers don't buy. Clear ones do.
Your Website Isn’t Broken. Your Messaging Is.
Your homepage should do one job: tell people who you are, what you do, and what they should do next.
Most don’t.
Why Small Publishers Fail - And How to Fix It
Small publishers are the lifeblood of innovation in the book world. They take risks, nurture new voices, and often work with a level of passion the big players lost years ago. So why do so many of them burn out, fold, or just quietly disappear?
Why Your Business Needs a Book (And Why You’ll Never Write It Without Help)
Your day starts with a to-do list and ends with emails you still haven’t answered. So, your book? It’s stuck on the “someday” pile. And let’s face it. Someday rarely shows up.
Why Hiring a Marketing Consultant is Cheaper (and Smarter) Than Building a Team You Can’t Manage
Let’s be blunt: most small businesses don’t need a full marketing team. What they actually need is someone who knows what they’re doing.
Yellowface, Publishing Politics, and Why I’m Not Playing the Game
I’ve just finished Yellowface by Rebecca Kuang - a book hailed as a razor-sharp takedown of the publishing industry. It’s been called bold, brave, and biting.
But here’s the thing: I didn’t think it was any of those things.
AI and Copyright: Who Owns AI-Generated Content?
The rise of AI-generated content has sparked one of the most pressing debates in the publishing world: who owns the rights to AI-created work?
Beyond International Women’s Day: Why Investing in Women Must Be More Than a One-Day Discussion
hile there is plenty of talk about supporting women in business, real, practical change is still lacking - particularly when it comes to funding and investment.
The Biggest Marketing Mistakes Businesses Make (And How to Fix Them)
Marketing is the lifeblood of any business, but even the best brands can fall into common traps that hold them back.
Can AI Really Write a Book? The Case for Human Storytelling
With the rise of AI-powered writing tools, a growing debate has emerged: can AI replace human authors?
What a Professional Publisher Should Offer You
If you’ve ever wondered what a publisher should actually do for you, you’re not alone. Many authors step into the publishing process with unclear expectations, sometimes expecting too much or too little.
5 Things Your Indie Publisher Is Not (And What You Should Know)
Let’s set the record straight: independent publishers are not vanity presses, not free labour, and not magicians who can make you a bestseller overnight. If you’re working with an indie publisher (like me), here are five things you should know to avoid any awkward conversations, misguided expectations, or unnecessary eye rolls from your publisher.
