People Aren't Ghosting You. You're Confusing Them.
Marketing Taryn Johnston Marketing Taryn Johnston

People Aren't Ghosting You. You're Confusing Them.

If your leads are ghosting you, it isn't because they're rude. It's because you're confusing them. One unclear website, messy email, or overwhelmed proposal is all it takes to lose the sale. You can't adjust in real time online the way you can face-to-face. Your messaging has to be sharp, simple, and obvious from the first second. Confused customers don't buy. Clear ones do.

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